Willie the penguin, icon of KOOL

This iconic piece of history had cracked at the feet and in the paper mache along the front of the statue. Lost areas were rebuilt, redoing the paper mache in layers working from the interior, and the craquelures in-painted.

Willie the penguin was introduced in 1934 by The Ted Bates Advertising Agency. During the time there were several other cartoonish spokespersons like Kellog’s Snap, Crackle & Pop, Reddy Killowat, and the Campbell’s Kids. Willie’s product line included salt and pepper shakers, ash trays, holders for wooden matches, lighters, and when air-conditioning was introduced, a version was created to suggest customers to enter a storefront because it was “kool” inside. It has also been debated that a picture of Willie wearing a top hat was the inspiration for the Penguin character in Batman. Regardless, Willie appeared in his own comic books after he was licensed by Standard Comics for six issues, with the cigarette brand dropped from the title. By the ’60s, however, the company had shifted advertising focus and opted for wintry outdoor scenes to promote their business.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.